A Network of EMD Websites for a Crypto Exchange Project

Key Results

• 20 websites launched from scratch with Webora
• 10 of them reached the top of search results within 1–3 months
• These websites bring in real crypto exchanges from organic search

For a niche where the top results belong to established platforms, this is a strong outcome. Every website started with zero authority, and within 3–5 months the network reached the top despite competitors having several times more domain strength.

Why a Single Website Wouldn't Have Worked

The main competitors in this niche are well-known exchange and swap platforms such as Crypto.com, Changelly, ChangeNOW and SimpleSwap, with an average Domain Rating of 78. Our websites started from zero and reached an average DR of just 15.

Crypto and finance websites fall into the YMYL (Your Money or Your Life) category, so search engines hold them to high trust standards. Closing a gap of more than 60 DR points with one domain would take years and a link budget the client didn't have.

At the same time, search demand in crypto is fragmented. People don't only search for “crypto exchange.” They look for an exchange in their own country, in their own language, or for a specific trading pair. Competition for these narrower queries is much lower, and that's where we focused.

How We Built the Network

Step 1. Keywords and Markets

We started with the commercial queries that bring users ready to make an exchange:

• crypto exchange
• crypto exchange + country
• no KYC crypto exchange and anonymous crypto exchange
• trading pair queries such as xmr to usdt and btc to usdt

Queries were grouped by market and by intent, so each website received its own clear territory.

Step 2. Domains

For each group of queries, we selected an Exact Match Domain. An EMD sends a strong relevance signal from day one, which matters a lot when a website starts with zero authority. We also worked with expired domains to give the network a head start.

Step 3. Generation and Launch

All 20 websites were created and filled with content using Webora's AI tools. Each website was:

• SEO-optimized from the moment it went live;
• focused only on the queries of its own market or trading pair;
• adapted to the language and context of its target audience;
• designed to lead visitors toward making an exchange.

This made it possible to launch the entire network in the time it usually takes to build and fill a single website by hand.

Step 4. Links and User Signals

After launch, the team built links to the network websites and worked on improving user behavior signals so the websites could gain trust faster.

Step 5. Monitoring

Our SEO specialists tracked each website's rankings separately. Some websites didn't break through, and that is built into the model: further investment goes into the websites that show growth, based on real data rather than forecasts.

Results

Out of 20 launched websites, 10 reached the top of search results within 1–3 months and started bringing in exchanges through organic search.

Here is how rankings changed for some of the network websites. Part of the keywords and markets are hidden to protect the client's strategy:

Conclusion

The client needed top rankings in a niche led by platforms with an average DR of 78, without the budget or time for years of link building. Webora launched a network of 20 EMD websites, each working for its own market and its own queries. Within 1–3 months, half of the network reached the top of search results and started generating exchanges from organic traffic, with an average DR of just 15.